Place: Efficiency Advertising and marketing Supervisor
Reviews To: Sr. Supervisor, Efficiency Advertising and marketing
Location: India (Distant)
Stage: P4
Schedule: Mon-Fri 6:30 PM-3:30 AM IST
About Us
HighLevel is a cloud-based, all-in-one white-label advertising and marketing and gross sales platform that empowers advertising and marketing companies, entrepreneurs, and companies to raise their digital presence and drive development. We’re proud to assist a world and rising neighborhood of over 2 million companies, from advertising and marketing companies to entrepreneurs to small companies and past. Our platform empowers customers throughout industries to streamline operations, drive development, and crush their objectives. HighLevel processes over 15 billion API hits and handles greater than 2.5 billion message occasions day by day. Our platform manages 470 terabytes of knowledge distributed throughout 5 databases, operates with a community of over 250 microservices, and helps over 1 million domains.
Our Individuals
With over 1,500 crew members throughout 15+ international locations, we function in a world, remote-first atmosphere. We’re constructing greater than software program; we’re constructing a world neighborhood rooted in creativity, collaboration, and affect. We take satisfaction in cultivating a tradition the place innovation thrives, concepts are celebrated, and other people come first, regardless of the place they name house.
Our Influence
Each month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the greater than 2 million companies we serve. Behind these numbers are actual individuals rising their corporations, connecting with clients, and making their mark – and we get to assist make that occur.
Who You Are:
You’re a data-driven and performance-obsessed efficiency marketer with a ardour for constructing and executing scalable buyer acquisition methods. You have got a deep understanding of digital promoting platforms, viewers segmentation, and development funnels.
You keep forward of the tragedy tendencies in efficiency advertising and marketing, actively check new methods, and persistently leverage information to optimize campaigns for optimum ROI. You’re hands-on, detail-oriented, and thrive in fast-paced environments the place your efforts straight affect development.
As a Efficiency Advertising and marketing Specialist, you’ll be chargeable for executing and optimizing paid media campaigns throughout a number of platforms, managing inventive and viewers testing, and driving high-quality leads and trials. You’ll play a key function in enhancing funnel effectivity, decreasing buyer acquisition prices, and contributing to HighLevel’s development by way of performance-focused execution.
What You’ll Be Doing:
Develop, execute, and optimize data-driven efficiency advertising and marketing campaigns throughout paid channels (Google Advertisements, LinkedIn Advertisements, Fb Advertisements, YouTube, DemandGen, and extra).
Design and implement A/B exams throughout advert creatives, audiences, bidding methods, and touchdown pages to repeatedly enhance efficiency.
Handle day-to-day efficiency advertising and marketing operations, together with marketing campaign setup, price range pacing, optimizations, and reporting.
Analyze marketing campaign information throughout the funnel to establish actionable insights and drive steady enhancements in ROI and buyer acquisition value (CAC).
Construct and scale demand technology methods with a robust give attention to B2B buyer acquisition.
Collaborate intently with inner groups (Product Advertising and marketing, Content material, Design) to align marketing campaign methods with general advertising and marketing and enterprise objectives.
Develop and keep dashboards and reviews to observe efficiency throughout platforms, delivering actionable insights to stakeholders.
Keep present on digital advertising and marketing greatest practices, platform updates, and rising tendencies to keep up a aggressive edge.
Personal and handle relationships with exterior distributors, companies, and platform representatives (e.g., Google, Meta, LinkedIn).
Implement viewers segmentation and personalization methods to maximise advert relevance and conversion charges.
Drive the creation of compelling advert copy, touchdown web page experiences, and marketing campaign creatives in collaboration with design and content material groups.
Preserve rigorous QA processes to make sure marketing campaign accuracy and excessive requirements earlier than launch.
Constantly monitor competitor actions and market dynamics to tell technique changes.
What You’ll Convey:
Bachelor’s diploma in Advertising and marketing, Enterprise, Analytics, or a associated discipline (or equal expertise in SaaS or B2B advertising and marketing).
5+ years of hands-on expertise managing paid media campaigns, ideally in a SaaS or B2B atmosphere.
Confirmed expertise working A/B exams and making use of learnings to optimize advertising and marketing efficiency.
Robust analytical abilities with the power to interpret information, generate insights, and make data-backed selections.
Deep understanding of assorted paid media platforms together with Google Advertisements, LinkedIn, Fb, YouTube, and rising advert applied sciences.
Proficiency with analytics and advertising and marketing instruments corresponding to Google Analytics, Looker, Tableau, or related platforms.
Expertise managing budgets throughout a number of platforms, with a give attention to maximizing return on funding (ROI).
Robust venture administration abilities with a capability to deal with a number of campaigns and priorities concurrently.
Glorious collaboration and communication abilities — in a position to associate cross-functionally and handle company relationships successfully.
Palms-on expertise with CRM and advertising and marketing automation instruments (e.g., HubSpot, Marketo, Salesforce) is a plus.
A proactive, growth-oriented mindset with a robust consideration to element and dedication to steady studying.
Expertise/Schooling/Certifications Required:
Bachelor’s diploma in Advertising and marketing, Enterprise, or a associated discipline from a acknowledged establishment in India.
5+ years of hands-on expertise managing paid media campaigns, ideally in SaaS or B2B environments.
Robust data of Google Advertisements, Meta, LinkedIn, YouTube, and DemandGen platforms.
Confirmed expertise with A/B testing, marketing campaign optimization, and funnel efficiency evaluation.
Proficiency in instruments like Google Analytics, Looker Studio, Tableau, or related analytics/reporting platforms.
Google Advertisements and Meta certifications are most well-liked.
Robust communication abilities and skill to work independently in a fast-paced, remote-first setup.
Equal Employment Alternative Info
The corporate is an Equal Alternative Employer. As an employer topic to affirmative motion laws, we invite you to voluntarily present the next demographic info. This info is used solely for compliance with authorities recordkeeping, reporting, and different authorized necessities. Offering this info is voluntary and refusal to take action is not going to have an effect on your software standing. This information might be saved separate out of your software and won’t be used within the hiring determination.
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