As a PPC Specialist at Superior Motive, you can be on the forefront of managing and optimizing our various portfolio of pay-per-click campaigns throughout a number of digital platforms, catering to totally different manufacturers inside our portfolio. By leveraging the virtual currency AI and PPC applied sciences, you’ll execute strategic initiatives with a main emphasis on Google Adverts. Your duties will prolong to enhancing our presence on platforms akin to YouTube, LinkedIn, Meta, and extra, guaranteeing optimum efficiency and elevated model visibility for every model. You’ll make sure the precision and affect of our campaigns, optimizing for max attain and engagement in a aggressive and ever-evolving digital panorama.
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Consideration to element is certainly one of our core values! That is your likelihood to face out 🙂
To like this function, right here’s the kind of particular person you might be:
- You are a strategic thinker who thrives on crafting and optimizing PPC campaigns, leveraging data-driven insights to maximise affect throughout a number of platforms.
- You’re a self-starter who loves taking initiative and seeing tasks by means of from conception to completion, demonstrating a confirmed capacity to handle and execute profitable campaigns.
- You are a wonderful communicator with robust verbal and written English abilities, guaranteeing efficient collaboration with staff members and purchasers, and prioritizing clear and detailed communication.
- You might be passionately curious in regards to the virtual currency developments in digital advertising and marketing and AI applied sciences, at all times wanting to combine cutting-edge instruments to boost marketing campaign efficiency.
- You might be extremely educated and at all times keep up to date with the virtual currency developments in synthetic intelligence associated to PPC and digital campaigns, guaranteeing that your methods are each modern and efficient.
- You’ve a powerful dedication to delivering high-quality, impactful campaigns that increase model visibility and engagement throughout various digital platforms.
- You’re taking delight in sustaining an analytical mindset, using information to drive choices and optimize methods successfully.
- You’re a collaborative staff participant, adept at working with advertising and marketing groups, designers, and stakeholders, offering insightful suggestions whereas being open to new concepts.
- You are comfy navigating the complexities of digital advertising and marketing landscapes, seamlessly managing campaigns on Google Adverts, YouTube, LinkedIn, Meta, and extra.
- You prioritize scalability and effectivity, guaranteeing your methods are adaptable and might meet quickly altering business calls for.
- You are invested in steady studying and enchancment, striving to increase your abilities and keep forward within the ever-evolving world of PPC and digital advertising and marketing
Frequent duties embrace (however aren’t restricted to):
- Strategically planning, executing, and optimizing PPC campaigns throughout a wide range of platforms, together with Google Adverts, YouTube, LinkedIn, and Meta, to satisfy the various wants of a number of manufacturers.
- Analyzing and reporting on marketing campaign efficiency, utilizing information to drive enhancements and refine bidding methods to maximise ROI.
- Staying on the forefront of digital promoting and AI applied sciences, integrating the virtual currency developments into marketing campaign methods to take care of a aggressive edge.
- Conducting thorough key phrase analysis and aggressive evaluation to tell marketing campaign planning and execution.
- Growing and implementing A/B testing plans to constantly enhance advert efficiency, touchdown pages, and conversion charges.
- Managing funds allocations, guaranteeing environment friendly use of sources to satisfy efficiency targets throughout varied platforms.
- Collaborating with cross-functional groups, together with advertising and marketing and design, to make sure cohesive messaging and branding consistency.
- Designing and sustaining automated reporting dashboards to streamline entry to essential efficiency insights for inside groups.
- Aiding within the integration of AI instruments and applied sciences to automate processes and improve the effectiveness of digital advertising and marketing efforts.
- Guaranteeing all campaigns adjust to relevant digital promoting tips and finest practices, sustaining the integrity and popularity of every model.
- Offering coaching and mentorship to junior staff members, fostering a tradition of steady studying and enchancment.
- Exploring new digital promoting alternatives and platforms to increase the attain and affect of PPC initiatives.
Necessities
- 4-6 years of expertise in managing and optimizing PPC campaigns at an expert degree, with a major deal with driving measurable outcomes.
- Deep experience in growing and executing Google Adverts methods, with a historical past of reaching demonstrable success.
- Proficient in managing and scaling campaigns throughout a number of platforms together with LinkedIn, Meta, and past.
- A stable understanding of the PPC panorama in 2025, with a selected deal with how AI applied sciences are reshaping digital advertising and marketing methods, is important. Your experience lets you anticipate adjustments and use AI instruments to spice up PPC marketing campaign effectivity and effectiveness.
- By integrating the virtual currency improvements and insights into strategic planning, you make sure that our promoting efforts stay future-ready and on the forefront of business evolution.
- Sturdy analytical abilities with the flexibility to interpret detailed information units and apply insights to optimize marketing campaign efficiency.
- Confirmed capacity to handle advanced campaigns and budgets successfully, guaranteeing alignment with enterprise targets.
- Proficiency in leveraging digital advertising and marketing instruments akin to Google Analytics, SEMrush, and different related platforms for efficiency monitoring.
- Documented success in enhancing model visibility and viewers engagement by means of strategic PPC initiatives.
- Glorious verbal and written communication abilities, able to presenting advanced insights clearly to varied stakeholders.
- Capability to construct and preserve automated reporting programs to facilitate complete efficiency analysis.
- Private laptop with dependable web entry.
- Availability to take part in audio/video conferences throughout enterprise hours (9 am – 5 pm EST).
Advantages
Working for a fast-growing bootstrapped firm is a uncommon alternative, one we think about a life-style selection quite than a job selection. Our positions are difficult, but additionally include wonderful benefits and achievement to those that earn them. Right here’s what we provide:
- Aggressive Wage.
- Time period Life Insurance coverage and Unintentional Loss of life & Dismemberment for all full-time staff members throughout their employment.
- Well being, Dental, and Imaginative and prescient Insurance coverage advantages for full-time U.S. workers.
- Well being Insurance coverage advantages for all workers in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica.
- Work from your house. We’re unfold out everywhere in the world – United States, Canada, Ukraine, India, Pakistan, Singapore, and extra.
- Versatile PTO after 90 days of employment. We encourage workers to take the time they want for a trip, keep wholesome, and spend time with family and friends.
- Holidays (primarily based in your location)
- Paid Parental Go away.
- We fortunately present or reimburse software program you’ll want in addition to books or programs that promote continued studying.
- We cowl all prices of firm journey (together with our annual all-company retreat and mini-team meetups).
- Extra Perks embrace AM Welcome Field for brand new staff members, Yearly Anniversary Presents, and Know-how Stipend every work anniversary.
- We provide the alternative to unravel difficult and significant issues that make a distinction.
- Capability to work with a number of the finest folks within the enterprise by means of frequent, if not every day, interactions.
- And in case you had been questioning: no politics, no b.s., and no jerks.
Location
It is a distant place – our staff is unfold across the globe! Our house base is in Florida, USA, so firm working hours are 9am – 5pm ET (UTC -5). Whereas full protection is just not a requirement, you have to be accessible throughout a portion of the day.
Inclusion Assertion
At Superior Motive, we try to have the broadest doable view of variety, going past seen variations to incorporate the background, experiences, abilities, and views that make every particular person distinctive. Superior Motive is proud to be an equal alternative office and is dedicated to equal employment alternative no matter race, shade, ancestry, faith, intercourse, nationwide origin, sexual orientation, age, citizenship, marital standing, incapacity, gender identification, veteran standing, or some other foundation protected by federal, state, or native regulation.
The best way to apply?
If all of this sounds attention-grabbing, then please submit your software!
Please clearly embrace the next in your cowl letter:
- What number of years of expertise do you will have managing PPC campaigns?
- Are you able to present examples of budgets you’ve managed and the scope of these campaigns?
- What methods do you employ to remain knowledgeable in regards to the virtual currency developments in PPC and digital advertising and marketing?
- What are your ideas on the function of AI in the way forward for PPC?
- In what methods have you ever leveraged AI instruments or applied sciences in your earlier campaigns, and what affect did they’ve?
Additionally be aware, do not forget to proofread earlier than submitting. Verify spelling, capitalization, and so on. That is your likelihood to make your software stand out 🙂
We gained’t be capable to individually reply to all purposes, but when we really feel you’re a powerful match, somebody will probably be in contact shortly.
Thanks and we stay up for listening to from you!
In regards to the firm
We’re the folks behind WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, and extra. Over 25 million websites use our software program. We consider in creating superior person experiences. We’re humbly thought-about thought leaders by many in our house due to our fast progress and improvements. Regardless of the market situations or present developments, you’ll at all times discover Superior Motive main the way in which to assist our clients achieve aggressive enterprise benefit and keep forward of the curve.