The place did your love of make-up come from?
Priyanka: I really did not even put on make-up till my late 20s, and it was as a result of I by no means felt that there was a secure house for me to play with make-up. I simply did not really feel like I used to be one of many fairly women who was allowed to play with make-up in my neighborhood. Rising up in India, make-up was seen as one thing you probably did to draw males or to make your pores and skin look lighter, so there was a whole lot of judgment coming with it. So, I really did not fall in love with it till my late 20s, and that was as a result of I began working within the magnificence trade on the enterprise aspect. I used to be working at Estée Lauder after which at Ipsy, which is a magnificence subscription service. In my time in these firms, I used to be surrounded by individuals who love magnificence, manufacturers, and innovation. By way of that have, I began placing on merchandise like glitter shadow and highlighter on my face, and realized how enjoyable it may be. That rediscovery course of is de facto after I actually fell in love with make-up. After which, regardless that I had all this entry from being within the house, I nonetheless struggled to seek out merchandise that basically complemented my undertones, and struggled to seek out manufacturers that felt relatable and approachable in the way in which that they represented South Asian tales particularly. That is sort of what led me to beginning Kulfi.