Roku is launching an ad-free subscription streaming service referred to as Howdy. The service prices $2.99 per 30 days and contains a library of practically 10,000 hours of content material from its companions, together with Lionsgate, Warner Bros. Discovery, and FilmRise, alongside choose Roku Authentic titles.
The corporate says subscribers will have the ability to watch titles like “Mad Max: Fury Street,” “The Blind Facet,” “Weeds,” and “Children within the Corridor,” in addition to rom-coms, medical dramas, ’90s comedies, and the like.
“Howdy is ad-free and designed to enhance, not compete with, premium providers,” stated Roku founder and CEO Anthony Wooden in a press release.
The transfer comes two months after Roku paid $185 million to acquire Frndly TV, a streaming service that provides stay TV, on-demand video, and cloud-based DVR.
Howdy joins the corporate’s Roku Channel, its free, ad-supported (FAST) streaming service. A current report discovered that The Roku Channel is essentially the most popular FAST service, forward of opponents Tubi and Pluto TV. Greater than 125 million individuals use the platform day-after-day, Roku says.
A key progress driver for Howdy will likely be Roku’s natural attain — the corporate stated earlier this 12 months that it had surpassed 90 million streaming households.
Roku final week reported its second-quarter financials, handing over better-than-expected income progress of 15%, as streaming hours on the platform got here in at 35.4 billion, up 5.2 billion hours from a 12 months earlier.
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