Seventeen
Courtesy of PLEDIS Leisure
Seventeen simply wanna have a superb time, or in order that they declare on “Dangerous Affect,” a midtempo new pop-rap track produced by Pharrell Williams. The track options on the group’s not too long ago launched Happy Burstday album.
Watching the video, directed by Beomjin, it’s clear that the definition of a superb time is subjective. There are robotic canine, blank-faced decapitated model heads, a plug that claims “solely enjoyable shit is allowed” (however they give the impression of being slightly too chill after plugging it in), a room of repeating funhouse mirrors, and what seems like the exact opposite of something resembling a superb time, a black & white M.C. Escher stairwell on which the group walks aimlessly not speaking to one another even after they sit down. (They do dance although, and that appears like enjoyable.) Don’t get us began on the tire pile.
A more in-depth take a look at the lyrics reveals every part they need and don’t need. Issues they need: a superb time, a superb, good night time, to luck up (typically), to get fucked up (when below the unhealthy affect). Issues they don’t need: “it in any respect.” This maybe explains a number of the contradictory imagery within the video, and it type of hints at what the “unhealthy affect” is and the way they perhaps don’t need to admit that having a superb time itself is the unhealthy affect.
What’s fully clear, nevertheless, is what a superb affect Pharrell Williams has been on Seventeen. “We’re pleased and honored to collaborate with Pharrell Williams, whom we have now deeply admired for a very long time,” the group previously said collectively. “We actually loved the inventive course of which showcases a brand new aspect of ourselves. We hope to attach with extra listeners worldwide by means of this collaboration.”
From Rolling Stone US.