WHO WE ARE
Zeta International (NYSE: ZETA) is the AI-Powered Advertising Cloud that leverages superior synthetic intelligence (AI) and trillions of client indicators to make it simpler for entrepreneurs to amass, develop, and retain clients extra effectively. By way of the Zeta Advertising Platform (ZMP), our imaginative and prescient is to make refined advertising and marketing easy by unifying identification, intelligence, and omnichannel activation right into a single platform – powered by one of many trade’s largest proprietary databases and AI. Our enterprise clients throughout a number of verticals are empowered to personalize experiences with shoppers at a person stage throughout each channel, delivering higher outcomes for advertising and marketing applications. Zeta was based in 2007 by David A. Steinberg and John Sculley and is headquartered in New York Metropolis with places of work world wide. To study extra, go to www.zetaglobal.com.
THE ROLE
Zeta International is in search of a detail-oriented, data-driven Senior Analyst to affix our ZX Information Science & Analytics staff. For those who excel at knowledge storytelling and satisfaction your self on being a trusted analytics companion to purchasers, driving optimum outcomes, we would like you on our staff. You must have a great basis in advertising and marketing measurement, superior analytics, optimizations, A/B & multivariate testing, in addition to a great understanding of machine studying fashions and different advanced knowledge evaluation strategies. This place will report back to the Supervisor/Director of Analytics.
RESPONSIBILITIES
- Function a trusted analytics companion to Zeta’s purchasers, specializing in enhancing their ROI and market share.
- Make the most of knowledge and insights to drive marketing campaign measurement, prescriptive optimizations, and develop a path to constant efficiency that exceeds shopper expectations.
- Collaborate with cross-functional groups (Gross sales, Account Administration, Operations) to ascertain repeatable frameworks for actionable insights.
- Monitor developments in buyer conduct, phase efficiency, and market dynamics to determine alternatives.
- Develop dashboards, studies, and visualizations that talk findings to each technical and non-technical audiences.
- Help within the improvement and deployment of state-of-the-art predictive and self-adjusting ML fashions to considerably improve marketing campaign efficiency.
REQUIREMENTS
- Shopper-facing expertise and glorious communication/presentation abilities are important, because the effectiveness of study findings hinges in your means to current them in a transparent and arranged method.
- Distinctive consideration to element with sturdy problem-solving and organizational abilities.
- Sturdy technical experience in SQL, knowledge visualization instruments (e.g., Tableau), and Python is critical.
- Familiarity with advertising and marketing platforms and knowledge environments.
- Confirmed means to implement statistical evaluation and/or predictive modeling strategies, with the potential to successfully translate technical analyses for a enterprise viewers.
- BS in MIS, Analytics / Operations Analysis / Statistics, or related quantitative disciplines with 6+ years of expertise, or MS diploma in these disciplines with 2+ years of expertise.
This can be a distant function primarily based out of america.
BENEFITS & PERKS
- Limitless PTO
- Glorious medical, dental, and imaginative and prescient protection
- Worker Fairness
- Worker Reductions, Digital Wellness Lessons, and Pet Insurance coverage And extra!!
COMPENSATION RANGE
The compensation vary for this function is $110,000 – $130,000 relying on location and expertise.
PEOPLE & CULTURE AT ZETA
Zeta considers candidates for employment with out regard to, and doesn’t discriminate on the premise of a person’s intercourse, race, shade, faith, age, incapacity, standing as a veteran, or nationwide or ethnic origin; nor does Zeta discriminate on the premise of sexual orientation, gender identification or expression.
We’re dedicated to constructing a office tradition of belief and belonging, so everybody feels invited to carry their entire selves to work. We offer a discussion board for workers to have fun, help and advocate for each other. Study extra about our dedication to range, fairness and inclusion right here:
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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