About Us
Barkbus is the nation’s premier cell canine grooming firm. We’re dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup method to disrupt and modernize the fragmented legacy pet grooming business. Pushed by our mission to ship pleasure to pets and their individuals, we’re proud to function throughout California, Arizona, Colorado, Texas, Georgia, North Carolina, Florida, and Virginia. We’re the fastest-growing pet well being & wellness startup within the nation and would love you to affix us in constructing the nation’s beloved pet model.
Who We Are
We’re a collaborative, high-quality staff of dog-lovers that solves issues with thoughtfulness, empathy, and velocity. Now we have an enormous dream: to construct a generational firm that remakes the pet well being & wellness business nationally. We’re a enjoyable, formidable group that’s working to construct one thing new in pet care. We transfer with excessive velocity, collaborate intently, and ship outcomes quicker than anybody available in the market. We would like your time at Barkbus to be the best time of your profession. In the event you’re able to construct the way forward for pet care with excessive requirements and velocity, come on board. We want distinctive individuals to assist us construct one thing new on the planet.
About This Function
We’re searching for a Senior Analytics Affiliate to affix our rising staff and make a direct influence on our buyer acquisition course of. On this function, you’ll collaborate intently with our Advertising staff to drive efficiency throughout key promoting platforms—together with Google, Meta, Yelp, Nextdoor, and Thumbtack—and enhance conversion all through the shopper journey.
You’ll have hands-on expertise delivering cross-channel advertising analytics, reporting, and insights. On this function, you’ll dive into testing and experiments to plan or enhance full-funnel advertising investments and campaigns.
You’ll work intently with stakeholders throughout the GTM staff to determine the easiest way to trace and enhance Advertising efficiency. That is extra than simply offering knowledge pulls – we’re searching for somebody considerate, scrappy, and artistic. We count on you to turn into a real strategic accomplice to those groups by constructing robust working relationships and constantly asking inquiries to get to the center of the difficulty at hand.
Function & Obligations:
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Develop a considerate attribution mannequin to make sure we’re allocating sources appropriately to our numerous lead gen sources.
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Work with Product, Net, and Progress Advertising groups to make sure correct set-up and optimization of campaigns in the direction of key occasions utilizing Google Tag Supervisor, GA4, and advert platforms. Tie nameless occasions to our prospects to allow monitoring of the complete buyer journey.
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Work with the Progress Advertising staff to develop, refine, and optimize our programmatic funds adjustment technique. Effectively match our variable labor provide to the budgeting course of, guaranteeing we get the fitting prospects, in the fitting place, on the proper time, on the proper value.
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Design and run A/B exams to enhance the efficiency and effectivity of our promoting campaigns.
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Associate with our in-house Advertising and Product groups to establish analytical wants and design scalable knowledge options that drive decision-making.
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Develop correct fashions to forecast regional demand wants based mostly on variable labor provide and make advertising funds changes accordingly.
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Conduct in-depth analyses to floor efficiency tendencies, key drivers, anomalies, and optimization alternatives throughout paid and natural advertising channels.
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Implement experiments to measure incrementality of advert campaigns and advertising efforts.
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Create and preserve sturdy dashboards and visualizations to assist advertising staff members and broader enterprise stakeholders reply recurring questions and act on enterprise insights.
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Develop SQL queries and carry out advert hoc knowledge analyses.
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Develop and preserve sturdy documentation and finest practices whereas imposing knowledge high quality requirements and governance processes.
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Contribute to the continual enhancement of the Analytics perform throughout the group, fostering a tradition of data-driven decision-making and strategic insights.
{Qualifications} & Expertise
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3+ years in a advertising analytics function at an advert company, advert tech firm, or in-house advertising staff.
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Expertise driving paid media technique, planning, and efficiency via first-party knowledge evaluation, choice frameworks, and studying agendas. Data of statistical ideas, resembling experimental design, speculation testing and regression.
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Expertise with Google and Meta advert platforms and GA4.
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Expertise with attribution modeling, media combine modeling, and incrementality experiments to enhance and validate investments.
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Expertise with SQL, together with CTEs, joins, and normal finest practices. (BigQuery is a plus).
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Expertise in designing, constructing, and sustaining knowledge visualizations and dashboards from scratch utilizing instruments resembling Tableau, Looker, or comparable platforms.
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You’re extremely organized with robust consideration to element and love constructing and sustaining clear techniques, processes, and operations.
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Resourcefulness, an possession mindset, and willingness to dive into the in-the-weeds work. Expertise working in a startup surroundings is a plus.
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An impartial thinker with a bias for motion. You proactively establish weaknesses and alternatives and suggest efficient options.
Compensation & Advantages
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Aggressive Base Wage: $100K-120K, based mostly on expertise and site.
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Complete medical, dental, and imaginative and prescient insurance coverage.
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Retirement Financial savings Plan to help your future.
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Pet Insurance coverage to maintain your furry buddies wholesome.
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Month-to-month mobile phone stipend to remain related.
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ClassPass membership to help your health and wellness objectives.
Equal Alternative
Barkbus is an equal-opportunity employer who celebrates variety. Come as you’re.
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