About Panasonic Properly:
Panasonic Properly is a enterprise and enterprise incubator from the Panasonic Group centered on pioneering new well being and wellness options by connecting {hardware}, software program and companies by means of industry-leading, accountable AI. We’re dedicated to constructing an ecosystem of know-how that improves well-being for each era.
Panasonic Properly operates within the US as Panasonic Properly LLC and in Japan as a division of Panasonic Holdings Company.
About The Function:
We’re searching for a strategic and artistic copywriter to craft compelling messaging that brings our model and cell app, Umi – the AI-powered household wellness coach, to life. This can be a mid-to-senior-level contract place excellent for a copywriter who can develop performance-optimized copy throughout paid, owned, and earned channels. You will be employed by our most well-liked staffing accomplice for a 9 month contract interval to begin and accomplice carefully with the advertising, content material, and product groups to create copy that drives consciousness, installs, engagement, and retention. From advert headlines to app retailer descriptions and electronic mail topic strains, your phrases will assist outline and scale a brand new class in household wellness.
What You’ll Get To Do:
Marketing campaign & Channel Copy
- Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), electronic mail advertising, push notifications, social content material, touchdown pages, and extra
- Develop App Retailer itemizing copy together with titles, descriptions, and keyword-optimized content material that aligns with ASO greatest practices
- Create persuasive, benefit-driven copy that will increase conversion charges at each stage of the funnel
- Write scripts for video adverts and app preview movies
Collaboration & Model Voice
- Work carefully with development, model, and product groups to develop and iterate on messaging throughout key advertising campaigns
- Preserve and evolve a constant model voice that resonates with dad and mom, teenagers, and households throughout touchpoints
- Collaborate with designers and content material creators to pair compelling visuals with efficient copy
- Keep present with developments in cell advertising, AI, well being and wellness, and household life to tell messaging
Optimization & Efficiency
- Conduct copy testing throughout platforms and iterate based mostly on efficiency information
- Assist construct and refine messaging frameworks for various viewers segments (dad and mom, teenagers, wellness seekers)
- Use buyer analysis and insights to tell tone, language, and positioning
- Preserve consistency with model id whereas creating recent, progressive approaches to cell app advertising
- Guarantee all inventive belongings meet technical specs and high quality requirements for numerous platforms and gadgets
- Arrange and preserve inventive asset libraries and model management methods
- Collaborate with cross-functional groups to align inventive work with broader enterprise goals
What You’ll Carry:
- 7+ years of expertise writing high-performing advertising copy, ideally for shopper cell apps or wellness manufacturers
- Sturdy portfolio demonstrating a mixture of digital advert copy, touchdown pages, electronic mail, and app retailer content material
- Deep understanding of efficiency advertising, consumer acquisition, and duplicate optimization methods
- Expertise writing for Meta, TikTok, YouTube, and Google UAC platforms
- Familiarity with ASO greatest practices for each iOS and Android shops
- Glorious command of tone, grammar, and storytelling with the flexibility to write down concisely and persuasively
- Capable of work autonomously and handle a number of deadlines in a fast-paced startup atmosphere
- Bonus: expertise in well being, wellness, parenting, or AI-powered merchandise
- Sturdy communication, time administration, and organizational expertise
- Self-starter who can function independently and with a excessive bar for inventive excellence
- Bonus: expertise in well being, wellness, parenting, or AI-driven merchandise
What We Supply:
The way forward for work at Panasonic Properly is flexibility. Like many different main Silicon Valley based mostly companies, we observe a hybrid office mannequin post-pandemic. We consider this mannequin is in step with our targets of fostering a extremely collaborative tradition, selling worker well-being, and creating a office that’s partaking, equitable, and progressive.
Native (Bay Space) staff and contractors are anticipated to return into the workplace on Mondays & Wednesdays and this position could require in-office participation different days of the week. Totally distant (Work From House) employment could also be accessible for choose positions.
Contractor Advantages (Offered by way of our most well-liked staffing accomplice):
- Aggressive compensation
- Complete advantages bundle, together with medical health insurance, dental, imaginative and prescient, and life insurance coverage
- 401(ok) retirement plan
- Accrued paid day off and sick depart
- Worker help program
Please word that advantages eligibility and specifics could range based mostly on the phrases of your contract and the insurance policies of the third-party staffing vendor.
Notice: This place is a contract position with a 9-month period, with the potential for conversion to a full-time place based mostly on efficiency and enterprise wants.