Google DeepMind Demis Hassabis and Google co-founder Sergey Brin sat for an interview at Google I/O.
Jennifer Elias
Google on Tuesday introduced that it is getting again into the sensible glasses sport, and co-founder Sergey Brin mentioned that this time can be completely different.
“I’ve realized rather a lot,” Brin mentioned Tuesday at a hearth chat in the course of the annual Google I/O developer convention.
His look got here after Google announced a partnership with Warby Parker, which noticed its inventory rise greater than 15% after the 2 corporations mentioned they plan to launch a sequence of sensible glasses as quickly as subsequent yr. The glasses can be constructed on prime of Google’s Android XR, an working system for headset computer systems, and so they’ll embody Google’s Gemini AI assistant that customers can converse with to regulate the wearable units.
Brin’s feedback got here in an impromptu look at a convention chat scheduled between Google DeepMind CEO Demis Hassabis and journalist Alex Kantrowitz about “the way forward for AI and its impression on our world.”
Through the chat, Brin mentioned that with the rise of generative synthetic intelligence, Alphabet is ready to revive the thought of Google Glass, the wearable units the corporate launched in 2013 for $1,500.
“I positively really feel like I made a number of errors with Google Glass, I will be sincere,” Brin mentioned, including that he’s nonetheless an enormous believer within the glasses type issue.
“And now it appears like regular glasses with out that factor in entrance,” he mentioned, referring to the seen digital camera that existed on the nook of the unique Google Glass prototype.
Google co-founder Sergey Brin demonstrates Google’s new Glass, wearable web glasses, on the Google I/O convention in San Francisco, Wednesday, June 27, 2012. The viewers bought stay video feeds from their glasses as they descended to land on the roof of the Moscone Heart, the situation of the convention. (AP Picture/Paul Sakuma)
Paul Sakuma
Brin attributed the failure of Google Glass partly to “a know-how hole.” Since 2013 when Google Glass was launched, the corporate has developed superior AI know-how that powers Gemini, its flagship AI product and a key element for customers to regulate a wearable machine.
“Now, within the AI world, the issues these glasses can do that can assist you out with out continually distracting you — that functionality is way larger,” he mentioned.
Brin additionally mentioned that in his first try on the Google Glass, he did not know something about provide chains and how you can get the glasses to an inexpensive value level.
The Google co-founder’s feedback come as corporations race to compete for wearable glasses as a type issue for AI merchandise. Meta partnered with EssilorLuxottica, the maker of Ray-Ban, to make smart glasses which have a digital camera for capturing photographs and movies. Apple is reportedly engaged on sensible glasses that use augmented actuality.
In addition to Warby Parker, Google on Tuesday mentioned it’ll companion with builders and machine makers for Android XR, together with Samsung, Qualcomm, Sony, Xreal and Magic Leap. Google’s annual developer convention additionally included quite a few updates to its AI merchandise, together with a brand new high-end subscription service known as Google AI Extremely, which costs $249.99 per month.
Google pronounces Android XR and their partnerships with Light Monster and Warby Parker throughout Google’s annual I/O builders convention in Mountain View, California on Could 20, 2025.
Camille Cohen | AFP | Getty Photos
Glass was first bought to builders and early adopters and gained recognition largely amongst tech fans. Regardless of backing from Brin and fellow Google co-founder Larry Web page, the Glass undertaking by no means caught on as a mainstream product. The built-in digital camera led to fights over privacy, and the product grew to become the butt of jokes on late-night television. The corporate tried to re-launch it as an “enterprise” product, however Google in 2023 introduced that it might cease promoting its Glass Enterprise sensible glasses.
Brin on Tuesday joked concerning the notorious skydivers that launched the glasses at Google I/O in 2012, which passed off at San Francisco’s Moscone Heart. On the time, 4 Google staff skydived out of a airplane, stay streaming their bounce by way of their Google Glasses.
“Actually, it might have been even cooler right here at Shoreline Amphitheater,” Brin mentioned, referring to the Mountain View, California, venue that is at the moment utilized by Google for the convention.
“However we should always in all probability polish the product first,” he mentioned, which drew laughs from the viewers. “Then we’ll do a extremely cool demo. That is in all probability the sensible transfer.”
