SiriusXM has given artists quite a lot of methods to attach with their audiences through the years with limited-run pop-up channels, DJ takeover units and sit-down interviews. However these promotional alternatives have been sometimes targeted on the genre-specific channel or channels that typically aligned with the performer’s given lane.
Beginning on Tuesday (Aug. 5), artists may have a wider palette to work with due to the satellite radio firm’s new Artist Residency initiative, wherein A-list acts will share unique content material throughout a greater variety of channels. The primary two acts in this system are Maroon 5 and nation singer Bailey Zimmerman, who SiriusXM mentioned in a launch will proceed to attach with audiences of their core style, whereas additionally aligning with listeners with “broader pursuits.”
“With our new Artist Residency initiative, artists can take part in particular programming throughout a number of SiriusXM channels and Pandora to assist promote a brand new album, tour, or different key tasks,” mentioned Steve Blatter, SiriusXM senior vp & GM, Music Programming in an announcement. “Bailey Zimmerman and Maroon 5, with their genre-bending sounds and vast number of influences, are the proper artists to assist us launch this new program, and we’re thrilled to ship their followers a very distinctive dive into their subsequent main album releases.”
Zimmerman will kick issues off on Tuesday, whereas Maroon 5 are subsequent up starting on Aug. 15.
The Residency program will discover the artists spreading the love throughout a number of channels — from music to sports activities and speak — by way of performances, interviews, Visitor DJ slots and takeovers. “SiriusXM’s Artist Residency brings followers nearer to the artists they love with content material throughout a number of totally different music and speak channels which might be related to their music’s style, and in addition lets artists step outdoors their common codecs and faucet into their private pursuits,” learn the assertion asserting the hassle.
Zimmerman’s followers can examine him out on such channels as Hip Hop Nation, the laborious rock-focused Octane, SiriusXM Hits, MLB Community Radio and NASCAR Radio to listen to insights and tales concerning the multi-platinum singer’s ardour for rock, hip-hop, pop and sports activities in a promotional push for the his upcoming album, Completely different Evening Identical Rodeo, due out on Friday (Aug. 8). Zimmerman may also play an unique subscriber present and sit for an interview on The Freeway channel, in addition to take part in a Pandora takeover on the 615 station.
Maroon 5 will get their probability in a number of weeks once they drop in for a particular efficiency occasion and interview for a superfan subscriber gig on SiriusXM Hits 1. In coordination with their upcoming album, Love Is Like (Aug. 15), the Adam Levine-led band may also take over The Pulse and Pandora’s Afterglow station on launch weekend with extras together with new music commentary, visitor DJ appearances on the 10s Spot and Pop2K.
Aligned with the band’s pursuits, they’ll additionally do pop-ins on the grunge channel Lithium and Mad Canine Sports activities Radio channels on exhibits together with “Mad Canine Sports activities” and “The D.A. Present” with Babchik.