Splice, a number one music creation platform identified for its library of royalty-free sound samples, has launched a brand new integration with Avid’s Professional Instruments. The partnership brings Splice’s superior pattern discovery instruments instantly into software program broadly thought to be the gold customary for digital audio workstations (DAWs) since its debut in 1991.
“For the final 12 months and a half, we’ve been on this journey to be nearer and nearer to the inventive course of,” Kakul Srivastava, CEO of Splice, tells Billboard. “Listening to our clients, getting consumer suggestions and testing an entire bunch of issues, they’re saying, ‘What you’re doing is nice — however it could be even higher if it have been proper in my inventive workflow.’” Splice listened, and now producers have entry to Splice with out the disruption of leaving their session in Professional Instruments.
The collaboration contains options designed to supercharge the inventive course of for music makers. Chief amongst them is “Search with Sound,” which makes use of AI-driven know-how to match Splice samples with the harmonic and rhythmic traits of audio already within the consumer’s session. Different options embody seamless auditioning, which permits the preview of sounds, and drag-and-drop performance for straightforward pattern placement.
As a part of the Professional Instruments launch, Splice has partnered with songwriters and producers akin to Suzy Shine (Dua Lipa, Alicia Keys), Rob Grimaldi (BLACKPINK, BTS) and Oak Felder (Rihanna, Lizzo). For Grimaldi, the mixing of Splice into Professional Instruments improves his workflow. “With the ability to drag audio I created into Splice and immediately hear recommendations which are in key and really match the vibe proper within the DAW is unbelievable,” Grimaldi stated in a press release. “It’s not simply handy, it retains me within the zone and pushes me to experiment with contemporary sounds.”
Professional Instruments and Splice deliver complementary strengths to the desk, says Chris Winsor, director of Professional Instruments product administration at Avid. “By integrating Splice’s sound library and discovery instruments instantly into Professional Instruments, we’re giving music makers seamless entry to the sounds they want with out disrupting their inventive circulation,” he stated in a press release.
This integration isn’t Splice’s first foray into the world of digital audio workstations (DAWs). In 2024, the corporate partnered with PreSonus’ Studio One to introduce comparable options. However the Professional Instruments partnership feels significantly monumental to Srivastava. “Professional Instruments has been the main device on this house, and you may say they invented digital audio workstations,” she says. “Being a part of the answer with them is sort of a dream come true.”
For Splice, this collaboration is an element of a bigger technique to align its instruments extra carefully with established workflows. Srivastava explains that Splice has spent vital time reflecting on the wants of its customers, opting to boost their capabilities inside present inventive frameworks quite than disrupt them with completely new methods.
Srivastava believes the potential for AI in music manufacturing lies not in generative AI — computer-created sounds — however in enabling creators to work sooner and higher with out dulling their inventive instincts. “It’s not about AI-generated content material,” she continues. “That’s not attention-grabbing to individuals, and it’s not even attention-grabbing to us. It’s about AI-generated instruments, AI-enabled inventive instruments, in order that creators have the power to make use of AI to make the inventive course of higher.”
Generative AI platforms that enable customers to create music with a click on of a button are “simply deeply disrespectful to what artists do and the sorts of controls they want,” she continues. “Firms like Professional Instruments have been constructing unbelievable, highly effective, refined instruments for inventive individuals for a lot of, a few years.”
Whereas Professional Instruments integration marks a serious step ahead, Srivastava suggests Splice’s journey is way from full and hints that different collaborations and tasks will additional remodel how musicians make music. “Watch the house,” she teases.