STRAW – Image: Netflix
Each Tuesday, Netflix updates its prime 10 stats web page with 40 new hourly figures of the highest motion pictures and exhibits of the previous seven days. This put up, in contrast to others, doesn’t merely ribbit the numbers however dives deep into the tales driving the highest 10s. This week, we’ll cowl Straw, FUBAR, Titan: The OceanGate Catastrophe, Trainwreck, Our Instances, Ginny & Georgia, and extra!
Observe: On this report of Netflix’s hours seen from June ninth, 2025, to June fifteenth, 2025, we’ll use “Full Viewings Equal,” or CVE, expressed in tens of millions. Meaning we divide the hours seen introduced by Netflix by the runtime of movies or sequence. It permits for higher comparisons between movies and sequence, nevertheless it’s not an viewers metric. It’s the minimal variety of viewings in the event that they have been all full from the primary second to the final of the movie or season.
1. FUBAR actually is f***** up past any restore.
FUBAR has by no means lived as much as its identify greater than now, because the launch of season 2 is nothing wanting catastrophic, with solely 2.2M CVEs in its first 4 days, 5 instances lower than the season 1 debut.
It’s an industrial catastrophe that may solely result in one consequence: outright cancellation. Positive, you would possibly have a look at the next chart and assume, “Oh come on, there have been different exhibits with second season launches in that vary that obtained renewed.” However whether or not it’s That ’90s Present, The Diplomat, Candy Tooth, and even Vikings: Valhalla, all of these sequence had already been renewed for 2 seasons proper after their first season, so the efficiency of their second season primarily didn’t matter.
Once you’re pulling in solely half the numbers of Warrior Nun’s season 2 launch, it’s exhausting to justify any form of renewal. It marks yet one more season 2 flop this yr, following The Recruit. Now, how can we clarify this fairly unprecedented drop?
Let’s get a bit technical right here. I feel this can be a clear instance of a season 1 that posted stable numbers, by Netflix’s personal metric or in CVEs/views, however was possible accompanied by a large drop-off charge all through the season. In different phrases, lots of people confirmed up for the primary episode of season 1, however far fewer made it to the tip. In complete, the full-season numbers might have regarded ok on paper to justify a renewal, however in actuality, the steep viewers decline between the beginning and finish of the season meant season 2 was by no means arrange for achievement. Therefore, the large drop-off we’re seeing now.
The variety of views or EVCs throughout a season can look practically equivalent between two totally different exhibits, however these figures can masks wildly totally different viewing patterns, patterns that closely affect how a second season will carry out. I’ll illustrate this with two theoretical examples: the primary, which I imagine aligns with FUBAR, and the second, consultant of a typical present that really managed to get renewed after its second season.
With Netflix’s High 10 rankings offering solely mixture numbers for a complete season, we don’t have entry to episode-by-episode knowledge. Meaning we’re left with only a “season-wide common line,” and it’s solely via the efficiency of the next season, or Netflix’s resolution to proceed or cancel a present, that we will begin to infer what might need occurred internally throughout the season. With FUBAR, it’s fairly clear.
2. Straw’s huge second week
For its second week, Straw completely explodes, leaping by 93.4% in comparison with its already robust debut. When trying on the greatest jumps for movies launched on a Friday, evaluating their first three days to the next seven, Straw lands the 4th-best improve general. However maybe extra shocking is that Tyler Perry manages to put three movies within the High 10 of this rating, with A Jazzman’s Blues and The Six Triple Eight making the reduce regardless of having had a lot quieter begins.
How excessive can it climb, and might it attain the all-time High 10? With 74.2M CVEs in its first 10 days, it at the moment ranks because the 14th finest opening ever for a Friday-released movie, nevertheless it’s exhibiting a much more explosive development curve than a lot of the titles forward of it, so something’s attainable, particularly if its third week continues to be massive.
3. Titan: The OceanGate Catastrophe
The documentary concerning the OceanGate accident was sure to be successful — and it delivered: with 17.4M CVEs in its first 5 days, it scored the third-best launch for a Netflix documentary launched on a Wednesday, trailing solely The Tinder Swindler and What Jennifer Did.
4. Trainwreck: The Astroworld Tragedy
One other documentary this week focuses on the Astroworld live performance tragedy. Its debut is extra modest however nonetheless respectable, pulling in 6.2M CVEs over its first 6 days.
5. Our Instances and Cheers to Life!
Let’s kill two birds with one stone with the same-day launch of two Latin American movies: Our Instances (a captivating little Mexican time-travel movie) and Cheers to Life! from Brazil. The winner right here is the Mexican movie, which drew 7.1M EVCs in its first 5 days, whereas the Brazilian title managed simply 4.1M. In each circumstances, although, their launches fall wanting The Dad Quest, one other Mexican movie from Latin America launched on a Wednesday earlier this yr.
6. Ginny & Georgia Season 3
Talking of sequence that present a really small drop, Ginny & Georgia exhibits spectacular stability, with its season 3 numbers practically matching these of season 2. To check with FUBAR, I feel right here we now have a present that manages to retain virtually all its viewers from the begin to the tip of its seasons, which permits the following season to launch with primarily the identical robust footing. That’s fairly a formidable achievement!
7. Cocaine Air: Smugglers at 30,000ft
A French documentary series concerning the Air Cocaine case was launched final week, reaching the very best launch for a French documentary sequence launched on a Wednesday with 4.2M CVEs in its first 5 days.
8. Aniela
Over in Poland, the pattern of extra misses than hits continues, with Aniela this week hitting the wall of subscriber indifference, managing just one.2M CVEs in its first 5 days. Thus far, it’s been a really quiet yr for Netflix Poland.
9. The Creature Instances
To complete this week’s very lengthy report, the kids’s animated sequence The Creature Instances returned for its fifth season, which outperformed the earlier one with 2.5M CVEs in its first full week.
That’s all for this week. Be at liberty to tell us what you assume within the feedback beneath.