It’s been every week and a half of celebration for Swifties, following Taylor Swift‘s Might 30 announcement of her triumph in shopping for the masters of her early catalog — six full-length albums and numerous assorted different releases — again from personal fairness agency Shamrock Holdings.
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The information that Swift’s again catalog was now fully hers additionally got here along with her revelation that whereas the famous person singer-songwriter had already completed all of her anticipated Taylor’s Model re-recording of her 2006 self-titled debut album, the ultimate of her first six albums to be re-recorded — 2017’s Popularity — was nonetheless lower than 1 / 4 full. Although the long-anticipated Taylor’s Model of that fan favourite doesn’t seem like coming anytime quickly, all information is sweet information relating to Swift’s streaming fortunes — and certainly, her complete catalog bought a lift from the current headlines, led by Popularity bounding from No. 78 to No. 5 on the Billboard 200 albums chart.
How stunning is that Popularity bounce? And what could possibly be the following occasion to ship Swift’s catalog screaming again up the charts? Billboard staffers reply these questions and extra under.
1. Taylor Swift’s Popularity rebounds from No. 78 to five on this week’s Sizzling 100, following her announcement that she had reacquired her masters. On a scale from 1-10, how stunned are you by this chart surge for the album?
Hannah Dailey: I’d say 4. It’s not stunning in any respect to me that Popularity is the album followers instantly flocked to after the acquisition announcement, given how a lot anticipation there had been for Rep TV over the previous few years. However I’m slightly stunned that it climbed so far as it did, as a result of a 73-spot leap is insane.
Josh Glicksman: At greatest, a passing “Huh, how about that?” degree of shock, which equates to a 2 or perhaps a low 3. Sweeping beneficial properties for Taylor Swift at any level, for any cause, ought to not likely ground anybody who has been holding tabs on the Billboard charts for the previous twenty years, notably within the streaming period. Mix her huge announcement with the ever-growing anticipation of Popularity’s rerelease — and the consolation amongst her fan base to now resume listening to the unique album — and a Billboard 200 that’s comparatively stagnant, and the runway was broad open for this form of factor.
Jason Lipshutz: A 2. Taylor Swift shopping for again her masters was huge information within the pop world, activating a fan base at a uncommon second of (relative) downtime for the famous person. Her complete catalog obtained a streaming surge, however naturally, Popularity obtained the most important bump, after years of Swifties ready for Popularity (Taylor’s Model); that day might by no means come now, however with Swift regaining possession of her fiercely beloved 2017 album, the streaming get together was on, and Popularity loved a predictably big rise again into the highest 10 of the Billboard 200.
Danielle Pascual: Actually, 1. Since her first re-recorded album, Fearless (Taylor’s Model), dropped in April 2021, Popularity (Taylor’s Model) appears to have all the time been what followers have been essentially the most excited for. I vividly keep in mind that earlier than Midnights was introduced on the 2022 MTV VMAs, theories flooded Twitter/X about “clowning for rep television.” And that was two albums (and two Taylor’s Variations) in the past! It’s one in every of her most iconic eras, and now that she owns it, it makes complete sense to me that her fiercest supporters — who’ve boycotted these first six albums since Taylor posted that authentic letter in 2019 — have flocked again to it.
Andrew Unterberger: 1. A good friend requested on Friday for my prediction of the place it might re-chart and I answered “prime 5,” so.
2. Many of the remainder of Swift’s albums catalog additionally beneficial properties this week, with 4 of her albums even re-entering the Billboard 200. Are any of the movers in her catalog this week surprising to you for a way large (or how small) their beneficial properties had been?
Hannah Dailey: I suppose I’m slightly stunned that albums like Midnights (up 75-50) and Folklore (up 69-52) shot up as a lot as they did, since they’re form of unrelated to the acquisition information. However I’m undoubtedly stunned that each Converse Nows reentered the chart (No. 170 for the unique and No. 185 for the Taylor’s Model), whereas Fearless and Fearless (Taylor’s Model) didn’t. If I used to be going to choose between the 2, I’d’ve predicted extra love for Fearless – although as a Converse Now diehard, I’m blissful to see it.
Josh Glicksman: I’m barely stunned at each the unique and rerelease of Converse Now not making a bigger splash of their reentries on the Billboard 200, however maybe that’s rooted in my very own inner bias in direction of the album. Moreover, it’s not stunning that followers are nonetheless gravitating towards her more moderen album releases — notably on condition that her chart motion this week is essentially pushed by streaming exercise — however I’d’ve anticipated a number of the authentic variations of her reacquired catalog to overhaul their respective rereleases. (The Taylor’s Model of 1989 nonetheless outranks the unique, No. 61 to No. 73; Purple (Taylor’s Model) is No. 147 whereas the unique shouldn’t be on the chart.)
Jason Lipshutz: I’m slightly stunned by the rises of a number of the re-recorded albums, like 1989 (Taylor’s Model) shifting up 19 spots to No. 61 and Converse Now (Taylor’s Model) re-entering the chart. The information of the recordings buy was targeted on her six authentic albums, not the Taylor’s Model full-lengths that she started placing out in 2021… however such is the demand for all issues Taylor, the place, in a situation by which these authentic albums get re-embraced by followers, the re-records nonetheless get an uptick in listens, too.
Danielle Pascual: I’m shocked that neither Fearless nor Fearless (Taylor’s Model) are on this week’s chart. The previous was the album that gained Swift her first album of the yr Grammy and kickstarted her rise to megastar standing, and the latter marked the start of Taylor’s re-recording journey. It comprises a few of her hottest songs — together with her first-ever Sizzling 100 prime 5 hits, “Love Story” and “You Belong With Me” — so I not less than anticipated it to enter the chart indirectly. Then again, I undoubtedly noticed a giant chart second for the unique 1989 coming (it re-enters at No. 73). I wouldn’t be the primary to confess that the OG “Fashion” is healthier than the “Taylor’s Model,” though, 1989 (Taylor’s Model) does comprise some glorious From the Vault tracks!
Andrew Unterberger: Whereas my “prime 5” prediction proved proper on for Popularity, my “simply exterior the highest 10” prediction for the self-titled album…. not a lot. Taylor Swift did re-enter the Billboard 200, however solely at No. 64, which is clearly a lot decrease than I anticipated. I suppose I overestimated the sentimentality round Swift’s debut — and since we truly nonetheless might get that Taylor’s Model sooner or later, perhaps followers are nonetheless ready for that second to dive again in anyway.
3. Whereas Swift admitted she had not but gotten by way of a lot of the Popularity re-recording on the time of her announcement, she additionally stated the re-recording of her self-titled debut had already been accomplished. Do you assume we’ll see the total launch of that Taylor’s Model – and if that’s the case, about when?
Hannah Dailey: I get the sense that she’s prepared to shut the door on all issues Taylor’s Model and Eras, particularly now that she owns all her work. However since she’s already spent all that effort and time re-recording Debut, there’s no cause to not launch it, particularly realizing how a lot followers need it. I wager we’ll get it quickly, in all probability by the tip of the yr – perhaps in October to honor the month it initially dropped.
Josh Glicksman: Sure, however I wouldn’t count on it any time quickly until she wants a push in momentum for some cause, which is never, if ever, the case along with her. I wouldn’t be stunned to see Taylor’s Model of her self-titled album seem in fragments — rerecorded fan favorites which can be webstore exclusives and packaged to new releases or vault tracks that arrive simply in time to be thought of for awards season. Sooner or later, I feel it’ll arrive in full, however it may are available in drips first.
Jason Lipshutz: “I actually love the way it sounds now,” Swift wrote about Taylor Swift (Taylor’s Model) when she introduced that she had purchased again her masters. If that’s the case, there’s no manner it’s by no means seeing the sunshine of day. Subsequent yr for the twentieth anniversary would make sense, but when we don’t obtain a brand new studio album in 2025, the already-finished re-recorded debut album could be a stunning comfort prize this yr.
Danielle Pascual: I’m fairly sure we’ll see Taylor Swift (Taylor’s Model) someday subsequent yr although, as it might be the right strategy to have a good time her debut album’s 20th anniversary.
Andrew Unterberger: October 24, 2026 — or each time the closest Friday to that anniversary date is. Mark your calendars now.
4. Swiftie fandom is as such that it seems like virtually any main improvement in Swift’s profession (or life) results in main beneficial properties in her catalog. What do you assume the following such event will likely be for her which will have an identical bearing on her chart motion?
Hannah Dailey: An apparent reply could be that she declares a brand new album, however I do reckon we’re in all probability getting near TS12. Past that, it could possibly be something. Perhaps Travis Kelce will suggest, and her love-song canon — from most of Lover to “So Excessive Faculty” and “The Alchemy” on Tortured Poets – will get a significant enhance.
Josh Glicksman: It’s simple to take a position {that a} long-anticipated, highly-speculated query from a sure NFL tight finish might trigger such a achieve, however the extra doubtless reply to me right here is that’ll it come extra naturally when she’s gearing up for an additional album launch, be it of totally new materials or one of many remaining Taylor’s Variations. However how enjoyable wouldn’t it be if we bought a brand new single from Swift out of the blue to have a good time her reacquisition of the catalog? All I’m saying is: The music of the summer time season is upon us; it’s not too late, Taylor!
Jason Lipshutz: Perhaps a significant change in her private life that may trigger an enormous spike for “Love Story,” with Swifties posting the lyrics “Go pick a white gown/ It’s a love story, child, simply say ‘Sure’” into infinity? The world is ready for Swift and Travis Kelce to make an engagement announcement; who is aware of if it is going to occur, or occur anytime quickly, but when and when it does, I totally count on each romance-related Swift music to blow up on streaming companies.
Danielle Pascual: It’s onerous to think about some other second would kickstart beneficial properties as main as this. The back-and-forth of Taylor’s masters has been prime of thoughts for each her and her followers for the reason that drama started six years in the past, and now that chapter is lastly closed. That being stated, if she needed to proceed this momentum for her authentic albums, I feel it might be good to re-release vinyl editions of the originals, whether or not as some form of collector’s set or individually. The Document Retailer Day editions of albums like 1989 and Purple are extremely wanted for vinyl-collecting Swifties (they go for upwards of hundreds on the resale market), and I’m certain the followers would flock to any form of particular re-issues, subsequently triggering new beneficial properties on the Billboard 200.
Andrew Unterberger: I’ll swipe a prediction from our Charts workforce’s Trevor Anderson and say that the following large Taylor bump will come when she’s introduced because the headliner for a sure February 2026 gig at Levi’s Stadium in California.
5. Since we’re unlikely to get it at this level anyway, what would have been your final dream get for a From the Vault Popularity (Taylor’s Model) observe?
Hannah Dailey: Having Charli xcx on a Vault music would’ve been legendary. Charli opened for Taylor on the Popularity Tour, so it might’ve been such a cool full-circle second to see them reunite for one thing Popularity-related virtually a decade later, particularly now that Charli has had a lot success with Brat. Charli additionally might’ve elevated the electro-pop really feel Taylor experimented with so much on the unique Rep, and it might’ve been an epic manner for each ladies to place these “Sympathy Is a Knife” feud rumors to mattress.
Josh Glicksman: If her banner few singles are any indication, Reneé Rapp seems like she would’ve met the Popularity second and run with it — so I’d’ve cherished to get her as an FTV visitor collaborator.
Jason Lipshutz: The mash-up between “New 12 months’s Day,” “Lengthy Reside” and “The Architect” remains to be echoing in my head after seeing it carried out at Swift’s last cease on her Eras Tour. I hoped in opposition to hope that we’d get it (or one other “New 12 months’s Day” mash-up) with Popularity (Taylor’s Model), however then once more, it’s not so dangerous that that efficiency belongs to that singular second eternally.
Danielle Pascual: My primary choose for a collaborator on a From the Vault observe is unquestionably Beyoncé. There have been numerous rumors surrounding a team-up after the 2 confirmed up at one another’s live performance movie premieres on the finish of 2023, and it might be superior to see that come into fruition for a model new Popularity period observe. Past that — it is a big attain, however my dream is for Taylor to re-release Popularity in full as a collab album. I’d need all 15 of the album’s authentic tracks to have a unique function with solely feminine artists. I can see Doechii doing Kendrick Lamar’s half on “Dangerous Blood,” Sabrina Carpenter on “Name It What You Need” and Halsey on “Don’t Blame Me.” Additionally, how full-circle wouldn’t it be to see Olivia Rodrigo on “New 12 months’s Day”?! By no means say by no means…
Andrew Unterberger: Many followers may reply this query hoping for a full solo model of “Finish Sport,” with out the Future and Ed Sheeran function appearances. I say go the opposite manner with it: Let’s get a full-on…. properly, I don’t assume we might ever credibly say “posse reduce” a couple of Taylor Swift-led music, however an prolonged remix with much more pop star visitor verses, anyway. Perhaps her Popularity Tour openers Camilla Cabello and/or Charli XCX might’ve added 16 bars? Maybe they may’ve handed the mic to Florence Welch, a future Tortured Poets supporting participant and an apparent affect on some Popularity cuts? After which for the ultimate visitor: Would a tell-’em-how-you-feel verse from Justin Timberlake, then present process some reputational considerations of his personal, have been a fantastic concept or a catastrophic one? Dunno, however I’d actually have an interest to seek out out the reply.