Jaclyn Johnson has massive plans for her enterprise.
She began internet hosting occasions for girls entrepreneurs in 2011 and formally launched her firm, Create & Domesticate, in 2015.
Within the final decade, the founder has scaled the enterprise to host 2,000-attendee gatherings, bought the corporate for $22 million, purchased it again, introduced on a brand new CEO and constructed the “Coachella for career women” — a two-day competition with programming that features Doechii, Ciara, Aeysha Curry and Paige DeSorbo.
Johnson, 40, is now Create & Domesticate’s chief artistic officer. When she hires somebody, she appears to be like for somebody who can transfer quick and work with massive concepts for the startup.
Considered one of her favourite interview inquiries to ask a potential rent is, “What’s a time that you simply put a hearth out?”
Jaclyn Johnson purchased again her firm, Create & Domesticate, in 2024 and has been gearing as much as host the “Coachella for profession ladies” ever since.
Britt Perkins Images
Her purpose is to see how somebody operates and solves issues when factor do not go precisely as deliberate. “People who find themselves capable of flex and transfer and adapt shortly are at all times nice for a startup atmosphere,” Johnson says.
Johnson additionally appreciates individuals who aren’t afraid to debate when issues go fallacious, or errors they’ve made and the way they’ve since mirrored on them. “My green flags are individuals who can come to an interview and likewise discuss concerning the good, the dangerous, the ugly,” she says.
Her job-interview crimson flag—and how one can keep away from it
Alternatively, Johnson says her largest job interview red flag is somebody who shows up unprepared and would not perceive the position or the corporate.
“Doing all of your due diligence earlier than you do an interview is so essential,” Johnson says. To verify this, she asks another question to gauge how a lot the candidate understands concerning the firm’s work, and extra importantly, what they consider the work being executed.
As an illustration, if she’s interviewing somebody for a advertising and marketing position, she’ll ask, “What do you want concerning the advertising and marketing we’re doing? What do you assume we might do higher?”
“I am at all times so impressed when somebody has actual suggestions to supply on the enterprise and the corporate,” Johnson says. In the meantime, “in the event that they haven’t any clue about your corporation and even what is going on on or what you are doing, I feel that could be a crimson flag.”
Create & Domesticate’s staff is lean: Within the time since Johnson’s return, the corporate has grown from fewer than 10 workers to about 15 now. After they’re not on-site at occasions, staffers work absolutely remotely throughout New York Metropolis; Boston; Washington, DC; Nashville; San Diego and elsewhere. The corporate additionally works with a community of company companions.
Johnson says hiring for the appropriate match and {qualifications} is essential as a distant staff. A few of her issues embrace, “What sort of power do they convey to the staff by means of Zoom, which I do know sounds loopy, however it’s [important],” she says. “How is the power and the way do they join with you, on-line and offline? What does that seem like? You are attempting to create that tradition.”
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