Threads was initially going to dwell contained in the Instagram app

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Meta was engaged on built-in Threads options for Instagram first to compete with Twitter, which pioneered text-first social media apps. However Mosseri says the group made the “very contentious determination internally” to maneuver the options out of Instagram.

Meta’s group, in response to Mosseri, discovered having Instagram host textual content posts could possibly be complicated to customers for the reason that Twitter-like mannequin is fully totally different, the place replies and unique posts may be equally outstanding. Comparatively, on Instagram, and different apps like YouTube and TikTok, replies are subordinated to unique posts.

Nonetheless, Threads is closely linked to Instagram. You want an Instagram account to make use of it, and your profile on each platforms hyperlink again to one another. Instagram additionally provides Threads posts inside Instagram feeds that invite you to go to Threads to learn them.



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