Instagram Threads is near catching as much as high competitor X when it comes to cell app customers, in response to new information from market intelligence supplier Similarweb. In June 2025, Threads’ cell app for iOS and Android noticed 115.1 million every day energetic customers, representing 127.8% year-over-year progress; X reached 132 million every day actives, as its year-over-year progress declined by 15.2%.
By comparability, decentralized social network Bluesky grew a large 372.5% year-over-year as of June, however its worldwide every day energetic customers stay a reasonably small determine: simply 4.1 million every day energetic customers as of June, the agency’s estimates point out. (In whole, Bluesky has over 37 million registered customers presently, its own data reveals.)
Bluesky had benefited enormously late final 12 months following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, turning into carefully allied with President Trump. That preliminary surge began slowing earlier this 12 months. Extra not too long ago, Bluesky has been on the receiving finish of a number of complaints that it’s turn out to be an excessive amount of of a left-leaning echo chamber, which might have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure enables a extra open, user-configurable type of social networking, the present race now’s between Threads and X.
General, the brand new cell information means that Threads might turn out to be a extra important competitor for X throughout iOS and Android, probably consuming up extra of the advert {dollars}, which is Meta’s solely monetization strategy for Threads at this time.
Nonetheless, that competitors is simply neck and neck on cell units, as X has a bonus on the net.
Similarweb discovered that X’s worldwide every day net visits are properly forward of Threads’, with the previous seeing 145.8 million common every day net visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Right here, Threads is simply a bit forward of Bluesky’s 5.3 million common every day net visits.
For Bluesky, the determine seemingly means informal customers are visiting its web site to learn posts, however could or could not have turn out to be engaged sufficient to obtain its cell app. Meta’s Threads has put extra of its give attention to its cell app from day one, because it launched earlier than the online app and sees more traction.
Within the U.S. market, issues look a bit of completely different.
Bluesky noticed 2.4 million common every day net visits in June from U.S. customers, increased than Threads’ 985.2K. After all, X was nonetheless the one to beat, with 33.1 million common every day net visits within the U.S.
On cell, it was a more in-depth competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. every day energetic customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller displaying, with simply 1.1 million U.S. every day actives on cell, the agency’s date reveals.)
Bluesky’s long-term potential, in the meantime, could have much less to do with surges of latest customers who are available in protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X could not keep on the app if it doesn’t instantly meet their wants, and so they could return to X or transfer to Threads as an alternative.
Those that go to Bluesky due to the know-how it’s constructing could also be extra more likely to stay to see what it’s capable of create over time.
Formally, Threads has 350 million monthly active users, per Meta’s earn earnings report. X, a non-public firm, is now not required to share metrics publicly. Musk final 12 months claimed that X has 600 million month-to-month energetic customers, nonetheless.