TikTok is testing a brand new messaging software referred to as “bulletin boards,” the social community confirmed to TechCrunch on Friday. The function lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin boards are fairly just like Instagram’s broadcast channels function that launched in 2023.
Identical to with broadcast channels on Instagram, solely the creator of a bulletin board can submit messages, and followers are restricted to leaving emoji reactions. Bulletin boards assist textual content, picture, and video posts.
The function was first noticed by Threads user Christina Garnett.
The thought behind the function is to permit creators and types to share updates, behind-the-scenes content material, and have interaction with their followers in a extra direct method. For instance, slightly than posting updates by way of a Story or common submit on TikTok, manufacturers and creators can share them on their bulletin board. The function additionally lets accounts promote their content material by straight sending it to followers.
Some early testers of the function embrace Individuals Journal, Paris Saint-Germain F.C, and the Jonas Brothers.
On condition that bulletin boards are check function, it’s unknown whether or not TikTok plans to roll it out out extra extensively. Plus, it’s doable that TikTok might add extra performance. Instagram’s broadcast channels, for instance, let creators submit polls.
The launch of bulletin boards is the social chatter instance of 1 social community borrowing options from one other. Again in 2022, TikTok launched Stories, together with support for photos, with a view to tackle Instagram. In fact, Instagram copied TikTok’s complete playbook with the launch of Reels in 2020.