Apple CEO Tim Cook spoke to workers at an all-hands assembly in the present day, offering some perception into Apple’s work on AI. In response to Bloomberg, Prepare dinner mentioned that AI goes to be greater than smartphones and the web, and that it is a precedence for the corporate.
“Apple should do that. Apple will do that. That is kind of ours to seize. We’ll make the funding to do it,” Prepare dinner instructed workers.
Prepare dinner identified that Apple has dominated a number of markets even when the corporate wasn’t first to the know-how. “We have not often been first. There was a PC earlier than the Mac; there was a smartphone earlier than the iPhone; there have been many tablets earlier than the iPad; there was an MP3 participant earlier than iPod,” Prepare dinner mentioned, suggesting that Apple will play a significant position in reworking AI sooner or later.
The all-hands assembly comes a day after Apple’s earnings name, the place Prepare dinner made comparable remarks about Apple’s plan to make important investments in AI. Throughout the name, Prepare dinner mentioned Apple was open to creating an acquisition that might speed up its roadmap.
Apple has held talks with Perplexity and Mistral a few potential main AI acquisition, and the corporate has additionally mentioned utilizing know-how from OpenAI or Anthropic for an LLM-based model of Siri.
Apple software program chief Craig Federighi was additionally available to debate Siri, and he mentioned the corporate’s efforts to overtake the underlying Siri structure are promising. Apple is getting the “wanted” outcomes from the Siri overhaul. “This has put us ready to not simply ship what we introduced, however to ship a a lot greater improve than we envisioned. There is no such thing as a undertaking persons are taking extra severely,” Federighi mentioned.
Prepare dinner and Federighi might have been aiming to reassure workers about Apple’s dedication to AI because of Meta’s efforts to poach AI experts. A number of Apple AI engineers have left Apple for Meta as a result of Meta has been providing large pay packages, and morale at Apple has been falling.
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