Timbaland has launched his personal AI leisure firm known as Stage Zero and its first signee is the artist TaTa.
Co-founded with Rocky Mudaliar and Zayd Portillo, Stage Zero’s first signee is an AI pop artist known as TaTa, pushed by Suno AI. The pop artist, together with a bevy of AI-driven artistic instruments will all be underneath Timbo’s new firm. The Grammy-award successful producer might be dealing with nearly all of the manufacturing for this new synthetic intelligence enterprise, which he dubbed as a brand new style solely known as “A-Pop.”
“I’m not simply producing tracks anymore,” Timbaland mentioned in a press release. “I’m producing methods, tales, and stars from scratch. [TaTa] will not be an avatar. She will not be a personality. TaTa is a dwelling, studying, autonomous music artist constructed with AI. TaTa is the beginning of one thing larger. She’s the primary artist of a brand new technology. A-Pop is the subsequent cultural evolution, and TaTa is its first icon.”
Mudaliar added, “The artists of tomorrow gained’t simply be human, they’ll be IP, code and robotics which are totally autonomous. That’s what we’re constructing at Stage Zero.”
Timbaland has remained a prevalent advocate for AI in music. In an April interview with Billboard, Timbo mentioned AI is in an thrilling new place in comparison with the place it was just some years in the past.
“The expertise of right this moment is ideal for what that is,” Timbaland advised Billboard. “What used to take me three months solely takes me two days. To start with, it was like a toy. It was like going to a toy retailer. You gotta undergo gluttony, as a result of you’ll be able to’t consider that it’s right here.”