Turnstile have landed a high-profile sync spot with two of their hurricane tracks showing in a brand new Taco Bell advert marketing campaign starring skateboarding legend Tony Hawk.
The advert options the hardcore band’s twin singles “SEEIN’ STARS” and “BIRDS” and promotes the fast-food chain’s new Construct Your Personal Luxe Cravings Field.
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The 30-second spot, which started airing nationally this week, is a part of Taco Bell’s collaboration with Hawk, who seems within the industrial alongside a gaggle of younger skate boarders.
Within the advert, the skaters sit atop a ramp, consuming Taco Bell, after they immediately discover Hawk on the brink of drop in. One skater exclaims, “Is that Tony Hawk?” as Turnstile’s music kicks in and Hawk descends the ramp. The energetic placement underscores Taco Bell’s technique of aligning with different and youth-focused music and tradition, with Turnstile’s fast-rising profile making them a perfect match.
“SEEIN’ STARS” and “BIRDS” had been launched in April as a part of a twin single rollout forward of the band’s third studio album, NEVER ENOUGH, which dropped earlier this month through Roadrunner Information. The venture has garnered popularity of increasing Turnstile’s sonic palette whereas retaining their punk-fueled core. The Taco Bell placement marks one of many band’s most vital model collaborations so far.
The marketing campaign additionally showcases Hawk’s personal personalized Luxe Cravings Field, which features a cheese quesadilla, crunchy taco, and different objects personally chosen by the skate icon. Followers also can construct their very own model of the combo for $5, $7, or $9.
Along with the industrial, Turnstile are getting ready to hit the street this fall for a headline North American tour in assist of NEVER ENOUGH. The tour launches Oct. 19 in Orlando, Florida, and features a various assist lineup that includes Amyl and The Sniffers, Blood Orange, Model Pussy, and others. Dates run by early December and embody stops in New York, Chicago, and Los Angeles.
Turnstile’s crossover enchantment continues to broaden, with earlier collaborations together with work with Blood Orange and a 2022 Grammy nomination for Greatest Rock Tune.
Watch the Taco Bell ad that includes Turnstile and Tony Hawk under.