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Uber introduced a brand new function Wednesday that pairs girls drivers and riders, in its march transfer to handle security on the ride-hailing platform.
The brand new instrument, which the platform will start piloting subsequent month within the U.S., permits girls passengers to match with girls drivers when reserving or pre-booking rides, and create a choice of their app settings. Ladies drivers may also select to drive girls.
“It is about giving girls extra alternative, extra management, and extra consolation once they experience and drive,” mentioned Camiel Irving, Uber’s vice chairman of U.S. and Canada operations, in a launch.
The corporate mentioned it is not assured that riders will get their choice, however the function will increase the possibilities girls shall be paired within the app.
Uber will pilot this system in Los Angeles, San Francisco and Detroit. The corporate additionally mentioned it examined the function in nations resembling France, Germany and Argentina.
This is not Uber’s first foray into gender preferences on its platform.
In 2019, Uber rolled out a girls rider choice function for feminine drivers in Saudi Arabia after girls received the suitable to drive in 2018. That providing later expanded to about 40 nations.
Over time, ridesharing firms like Uber and Lyft have confronted a myriad of security issues and questions over the roles these platforms have performed in varied sexual assault and harassment incidents.
