Goldy Locks Sparks Nationwide Dialog With “Purchase the Document, Not the Bod” Marketing campaign
Goldy Locks, the electrifying frontwoman of The Goldy lockS Band and a trailblazing professional wrestling persona, has ignited a strong new motion that calls out the exploitation of ladies within the music trade — and calls for actual assist for working artists. Her new photograph marketing campaign, titled “Purchase the Document, Not the Bod,” boldly options Goldy posing nude, shielded solely by bodily copies of her music. The message is unmistakable: this isn’t about intercourse, it’s about survival — and it’s time to fund the artwork, not simply ogle the artist.
“I’ve had sufficient of individuals telling girls like me to begin an OnlyFans if we need to maintain making music,” says Goldy. “This marketing campaign is my reply. I’ll strip down for the message, not for a subscription. I’ll get weak not for clicks, however to push a dialog that should occur. For those who love an artist, purchase their album. Don’t simply stream it and scroll on.”
Goldy’s marketing campaign arrives at a time when musicians earn on common $0.003 to $0.005 per stream on main platforms like Spotify — a determine that forces many unbiased artists, particularly girls, to contemplate various income fashions that usually depend on sexualization. However Goldy is selecting a distinct path — one grounded in creativity, braveness, and conviction.
“You need to assist girls? Assist their work. Their artwork. Their grit. I’d slightly be lined in CDs than ask strangers to subscribe to a fantasy,” she says.
Goldy’s strategy additionally highlights the very actual monetary spine that bodily media and merchandise nonetheless present to working artists. In keeping with a 2024 Nielsen report, vinyl gross sales rose for the 18th consecutive yr, with youthful followers driving demand for bodily product as a present of real assist. For indie musicians, merch and album gross sales at reveals usually cowl the fundamental prices of touring and recording — one thing no quantity of streaming royalties can obtain.
“Artists earn money off what you’re taking house with you — a T-shirt, a CD, a obtain. That’s what retains the music alive. And when followers purchase one thing instantly from me, they’re not simply shopping for a file. They’re funding the subsequent one.”
Past the economics, “Purchase the Document, Not the Bod” serves as a cultural assertion on how feminine artists are anticipated to navigate an trade that incessantly ties success to intercourse enchantment.
“I wished this marketing campaign to empower girls who really feel like they need to promote themselves quick — or promote themselves, interval — to remain related,” says Goldy. “You don’t want good abs to be highly effective. It’s worthwhile to imagine your price isn’t tied to the algorithm.”
Goldy’s journey from wrestling ring to stage to highlight has at all times been pushed by fearless reinvention. As a former TNA Affect Wrestling performer, entrepreneur, podcast host, and rock powerhouse, she’s stood alongside legends like Stevie Nicks, Nickelback, and Maroon 5. However it’s her honesty and resilience which have earned her a faithful following throughout generations and genres.
The inspiration for the marketing campaign got here from a better place, too.
“This concept got here to me in prayer,” Goldy shares. “I used to be asking transfer ahead as an artist, and I had this imaginative and prescient. Each retailer proprietor I spoke with stated sure — earlier than I even completed explaining. It jogged my memory there’s a lot goodness on the market, so many individuals who nonetheless imagine in artwork with a goal.”
Her new single, “I Didn’t Know,” that includes Mickie James Aldis and nation rap icons The LACS, expands her attain even additional. The monitor tells a narrative of betrayal, heartbreak, and rediscovery — a becoming companion to her present message of self-worth and reclaiming energy.
Goldy is utilizing each instrument at her disposal to shift the narrative — not only for herself, however for young women watching. “I need to present the subsequent era that they’ll lead with expertise, fact, and bravado. That they don’t need to go together with every thing simply because it’s well-liked.”
The marketing campaign is gaining traction on social media with followers utilizing #BuyTheRecordNotTheBod to share their very own tales, purchases, and assist for girls in music. Goldy encourages others to hitch the motion by:
- Shopping for or downloading music instantly from artists
- Buying bodily albums, vinyl, and merchandise
- Sharing the work of indie creators throughout platforms
- Encouraging conversations about fairness and respect in leisure
As Goldy places it:
“This isn’t about modesty or morality. It’s about company. I took management of my physique and my message. And now I’m asking the world — will you’re taking motion, or simply take a peek?”
Hello, Goldy! Good to see you once more! Care to introduce your self to the readers for these not accustomed to your music?
What an honor to be thought-about to your publication once more. Everyone right here is so Canadian and pleasant!
My identify is Goldy Locks. I’m the unique solid of TNA Wrestling, backstage interviewer, Wrestling supervisor, and professional wrestler sometimes… I had a file deal in chanhassen, one with Prince, and lots of in between. I entrance The Goldy lcokS Band, Have had a number of superb reveals on TLC doing gross and surprising issues to get individuals to snicker, and I additionally had a house enchancment present on PBS the place I assist single mothers and veterans enhance their areas.
Let’s begin with the plain—how did the thought of posing nude with CDs hit you throughout prayer?! That’s divine inspiration with a facet of rock ‘n’ roll.
I actually stated God, would you please assist me determine a method to inform individuals about our band in an empowering manner. I’m uninterested in being penalized as a result of I don’t have an OnlyFans. We’ve got a patreon.com/GoldyLocks. It’s behind the scenes, supporters get to see issues first, hear roughs and demos, there’s a “Horny Locks” tier, bathing fits, bikinis, exercise gear… We’ve got a lot of girls on that platform who simply need to assist me within the band. They prefer to know {that a} girl can keep in nice form and is impressed by it. It’s nothing creepy. However plenty of guys join after which get pissed off that there’s “nudes”. I by no means stated there was any. We play plenty of sororities, frats, a lot of lovely upcoming younger girls e book us. However then there are plenty of youthful girls, nonetheless in highschool, who assume their new profession goes to be an OF. Like they don’t need to go to school or vocational college or be taught a commerce, they’ll simply do the diddly do… I requested God to provide you with one thing that might get individuals’s consideration, and he did. The flip facet is being bare throughout Nashville may be very unusual and peculiar. I’m out of my consolation zone. I don’t have my six pack, and I really feel like my arms seem like bat wings waving within the wind. However I knew if I did this, it could get consideration, and it has. A sure platform has virtually banned me, they usually’ve deleted a lot of my posts due to “nudity.” Regardless that we each know there’s a bunch of craptastic content material on most platforms that’s a lot worse than something I’m making an attempt to do, and mine is hooked up to a trigger. I’m as stripped down as you get, which is a metaphor and a parallel for the music trade and what Spotify, iTunes, Apple Music, all of them… I’m stripped all the way down to nothing, and that’s mainly what they pay. So the entire “Purchase The Document Not The Bod is a double entendre for feminine empowerment but additionally for all artists saying, we should be paid extra.
What was the very first response you bought once you pitched this marketing campaign to a file retailer proprietor? Did anybody blink twice?
Thus far, we solely pitched it to our model new supervisor, who mainly informed me it was a nasty thought. Anytime any individual reacts the way in which that he did, I really feel as if what we do is like holding up a mirror. Individuals see their very own “stuff” and flip out. He stated plenty of derogatory issues after I posted the primary promo, so I kindly wished him nicely and parted methods. I knew otherwise as a result of I do know our viewers. I by no means say the “F” phrase. (Fan). I hate it. That applies to perhaps Michael Jackson, The Beatles, however even individuals like Girl Gaga or Pink, or large stars, consult with the people who comply with them with one thing type, customized, and endearing. Ours are “Golden Peeps” given to us by the homosexual group years in the past, so I simply went with it. All our individuals received it instantly. Particularly the ladies. However who received it probably the most had been the people who I requested if I may come do promos at their companies. I approached them, and with out even getting three phrases out of my mouth, their response was, “Something we are able to do for you, Goldy.” Every time that was stated, my eyes crammed with water as a result of the assist was overwhelming. I noticed at the moment that though our band isn’t globally identified, we’re one of many wealthiest musical acts due to the individuals who love and comply with us.
Streaming pays pennies. What would you say to somebody who says, “However I’m supporting you by including your music to my playlist”?
A youthful me would minimize a promo on them. Name them names. Get mad and leap up and down and scream and yell. Lol. The large woman me with grownup pants (Not diapers, not but anyway) model would thank them, however then direct them to our web site www.GoldylockSBand.com, and inform them to purchase a bodily copy or obtain the songs the place we truly received paid. I inform individuals, in the event you like our music or us a lot, then assist us whereas we’re nonetheless alive. Don’t simply publish some meme or image of us after we’re gone. I believe plenty of entertainers on the market, if we had proven extra like to them whereas they had been round, the Robin Williams, Kate Spades of the world would possibly nonetheless be round.
For each younger girl making an attempt to interrupt into music with out breaking themselves, what’s your one unapologetic piece of recommendation?
Get off your ass and work actually exhausting. No person’s going to do something for you. And in the event that they do, they’re most likely in search of horny time. If that’s the route that you just need to go, they could purchase you just a few dinners, after which they’re going to drop you chilly. So maintain your integrity intact. Do issues that you may have a look at your self within the mirror the subsequent morning and be pleased with. Do issues that depart a legacy in your identify. Be type, respectful, and love the individuals who put you the place you might be as a result of it’s the supporters coming to the reveals and the individuals doing precisely what I’ve been asking about to do. They’re probably the most treasured entities on the planet. Don’t compromise your self. Lastly, once you get that tingle in your intestine as a result of you recognize one thing is “off”… Go away. You’re going to have lots of people, not simply males, dangling carrots in entrance of your nostril. They’re going to make you leap by hoops, they usually’re not going to do something. You’ll begin to spot these individuals and odor them like a pile of dung from a mile away. Don’t entertain it. To cite the late Dr Maya Angelou…”when any individual reveals you who they’re the primary time… Consider them.”