Orla Lee-Fisher has been named head of twin catalog technique at Warner Music Group (WMG), a brand new function that may see her develop and lead campaigns for WMG’s off-roster catalog of each recorded music and publishing rights, the corporate introduced on Tuesday (July 15).
In her new function, Lee-Fisher will work with WMG’s recorded music and publishing groups to “create impactful campaigns that drive cultural conversations, selling a few of the world’s biggest catalogs to each new and longstanding followers, whereas figuring out and rising new income sources for artists, songwriters, and their estates,” in accordance with a press launch. She’s going to moreover help WMG’s mergers & acquisitions crew in shopping for catalogs and luring property administration alternatives.
Primarily based in London, Lee-Fisher will report back to Kevin Gore, WMG’s president of world catalog, recorded music, in addition to Warner Chappell Music co-chairs Carianne Marshall and Man Moot.
Lee-Fisher arrives at WMG after greater than 20 years at Common Music Group, the place she served as GM of Polydor Data and MD of A&M Data, amongst different roles. Most just lately, she was govt vp of world advertising and marketing, working throughout campaigns for artists together with The Beatles, The Rolling Stones and Elton John.
“Orla is a vastly revered determine, and has led ingenious, bold tasks for a few of the world’s greatest acts, connecting their music to new audiences,” stated Gore in a press release. “On this distinctive function, she’ll assist ship significant alternatives for our artists and songwriters and unlock new worth for the world-class catalogs in our care.”
Added Marshall and Moot: “We’re delighted that Orla is becoming a member of WMG at this pivotal time within the evolution of our catalog providing. She’s famend for her progressive campaigns and dedicated to our imaginative and prescient of a dynamic service for our artists and songwriters who belief us with each their publishing and recorded music rights.”
In her personal assertion, Lee-Fisher stated: “The place recorded music and publishing rights overlap, Warner Music Group has made the strategic determination to handle its artists and songwriters’ catalogs extra holistically. This has the potential to be a sport changer for the best way we drive engagement of their music and convert new audiences into followers. I can’t wait to get began.”
Lee-Fisher’s rent follows WMG’s July 1 announcement that it had partnered with Bain Capital to launch a $1.2 billion joint venture to accumulate high-profile music catalogs, each recorded music and publishing.