How did Labubus change into so common?
Pop Mart can thank BLACKPINK’s Lisa for serving to them flip Labubus into the phenomenon they’re right this moment. In truth, The White Lotus star known as the toy model her “secret obsession” in a 2024 video for Vanity Fair.
“If I fly to New York, I’m going to Miami, I attempt to discover Pop Mart there,” she mentioned within the clip, “Paris, in every single place. Sort of like discovering treasure.”
Nevertheless, Lisa’s secret obsession didn’t keep a secret for lengthy. Quickly, different stars like Rihanna, Madonna, Kim Kardashian, Dua Lipa and David Beckham had been both photographed with or posting their very own pics of their Labubus.
Unboxing movies additionally helped drive the virality of Labubus. As Pop Mart explains on its web site, Labubus are packaged in a “Blind Field,” which “retains the collectible toy as a thriller till it’s opened.”
“Blind packing containers usually are available collection that reveals a set,” the corporate’s web site notes, “some collectible figurines are rarer to seek out than others, these are known as ‘secret,’ ‘hidden’ or ‘chase’ figures.”
Buyers can both buy a single Blind Field, which comprises one merchandise, or they will purchase a set that includes six Blind Containers with no repeats. And movies of individuals opening their packing containers to seek out out which Labubus they obtained can rack up hundreds, if not hundreds of thousands, of views.
The Actual Housewives of Beverly Hills alum Crystal Kung Minkoff, for example, has posted a number of unboxing movies on her social media channels, captioning one, “Are you [on] the Labubu bandwagon?”