A Youtube podcast microphone is seen on the Selection Podcasting Brunch Offered By YouTube at Austin Correct Resort on March 8, 2025 in Austin, Texas.
Mat Hayward | Selection | Getty Photographs
YouTube is solidifying its place in podcasts.
The corporate on Thursday introduced the launch of a weekly top podcast shows chart, rivaling these from Spotify and Apple.
Podcasts like “The Joe Rogan Expertise,” “Kill Tony” and “Rotten Mango” at present prime the YouTube chart.
Alphabet-owned YouTube stated podcasts earn a couple of billion month-to-month lively views. The platform is probably the most most well-liked service for listening to podcasts, beating out Spotify and Apple, Edison Research stated in October.
Ben Meiselas, co-founder of The MeidasTouch Podcast, stated that YouTube affords the very best cost-per-mile, or price per thousand impressions, than different platforms.
“YouTube simply is not a spot the place you drop your content material from different sources,” stated Meiselas. “We wish to concentrate on making YouTube a channel the way in which folks watch cable information.”
MeidasTouch has almost 5 million subscribers on YouTube and averages round 350 million views a month. In addition they share their podcast on Spotify, Apple Podcasts, Substack and Patreon.
Video podcasts proceed to be a dominating pressure within the media panorama and have been a frequent point out at this 12 months’s Upfronts.
Spotify has continued to broaden within the house, paying out greater than $100 million to podcast publishers and podcasters worldwide within the first quarter of 2025 and providing video assist.
Nonetheless, YouTube’s payouts to creators and quantity of customers make the platform important for podcasters in search of an viewers.
YouTube’s Weekly Prime Podcast Exhibits Chart is just monitoring podcasts within the U.S. and will probably be up to date each Wednesday, rating the reveals by watchtime.