Nielsen’s music event report serves as one other wake-up name that YouTube is quickly gaining floor within the TV panorama.
On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which confirmed that YouTube has achieved a big milestone: It has maintained the biggest share of TV viewing for 3 consecutive months, now accounting for 12.4% of whole viewers time spent watching tv.
This marks a big uptick from 12% the earlier month and an much more notable improve from simply 9.6% a yr in the past.
The brand new knowledge underscores YouTube’s continued dominance in the lounge, beating prime media firms similar to Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing in April, with 10.7% of the whole.
Moreover, in keeping with inside knowledge from YouTube, TVs have been the first system for YouTube viewing within the U.S. through the first quarter of 2025.
Plus, YouTube’s share of TV viewing is poised for extra development. Throughout its annual Upfront occasion for advertisers earlier this month, the corporate announced a big cope with the NFL. This settlement will see YouTube completely stream the primary Friday sport of the season to a worldwide viewers, marking the primary time the platform has been a stay broadcaster for NFL video games.