YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts within the coming weeks. With this integration, viewers will quickly be capable of use Google Lens to look what they see whereas watching Shorts.
For instance, when you’re watching a Brief filmed in a location that you just’re fascinated by visiting, you possibly can choose a landmark and ask Lens to determine it. From there, you’d be capable of study extra concerning the vacation spot’s tradition and historical past.
By integrating Lens into Shorts, YouTube is working to reinforce visible search capabilities and provides customers extra methods to find and seek for content material in an intuitive and interactive approach.
It is sensible for the corporate to reinforce search capabilities for YouTube Shorts viewers by leveraging Google Lens, particularly since TikTok and Instagram Reels don’t supply comparable performance.
As soon as the performance rolls out, customers will be capable of strive it out by pausing a Brief after which choosing the “Lens” choice within the prime menu. Then they might want to both draw, spotlight, or faucet on one thing they need to search. Lens will then present visible matches and search outcomes overlaid on the Brief. When you’re completed with the Brief, you possibly can soar again into the content material that you just have been watching.
Customers received’t see adverts in search outcomes throughout the beta part of Lens in Shorts, YouTube says. The Google-owned firm additionally notes that Lens in Shorts isn’t out there for Shorts with YouTube Purchasing affiliate hyperlinks or with paid product promotions.
YouTube is beginning to roll out the beta to all viewers this week.
As we speak’s announcement comes as YouTube has been constructing out Shorts with added capabilities to tackle TikTok and Instagram Reels.
In April, YouTube announced new upcoming features which might be designed to assist creators publish partaking short-form movies. Creators will get entry to an improved video editor, the flexibility to generate AI stickers, a characteristic that syncs content material to the beat of a music, enhanced templates, and extra.