Meta CEO Mark Zuckerberg credited AI with driving up the time customers spent on the corporate’s apps within the second quarter. Whereas shoppers are more and more complaining in regards to the prevalence of “AI slop” — or low-quality AI-generated content material flooding social apps — Meta says that AI techniques are getting higher at serving to customers join with beneficial content material.
“AI is considerably enhancing our means to indicate individuals content material that they’re going to seek out fascinating and helpful,” Zuckerberg informed traders on the Q2 earnings name. “Developments in our suggestion techniques have improved high quality a lot that it has led to a 5% enhance in time spent on Fb and 6% on Instagram simply this quarter.”
General, Meta estimated that over 3.4 billion individuals used one in every of its “household of apps” — which means Fb, Instagram, Messenger, and/or WhatsApp — each day in June. That determine is up 6% year-over-year and helped drive the overall household of apps income to $47.1 billion, up 22% year-over-year.
The corporate moreover shared that video time spent elevated 20% year-over-year within the quarter, additionally resulting from optimizations of Meta’s rating techniques and its work to advertise extra unique content material on Instagram.
Meta’s X competitor, Threads, was additionally seeing time spent features because of the “incorporation of LLMs,” Meta famous.